Experimental or research psychologists work in university and private research centers and in business, nonprofit, and governmental organizations. They study behavior processes with human beings and animals.
Prominent areas of study in experimental research include motivation, thinking, attention, learning and memory, sensory and perceptual processes, human performance, the effects of substance abuse, and genetic and
neurological factors affecting behavior.
Most experimental psychologists work in academic settings, although an increasing number are employed in corporations. For example, as social scientists trained in conducting research on human subjects,
experimental psychologists are often employed in marketing research and related human data collection and analysis.